Origami x Ninety Plus 10.1 Brewing Set is Released

Origami X Ninety Plus 10.1 Brewing Set Is Released

Savouring and sharing precious brews is a daily practice for the team at Ninety Plus Coffee Estates, and it has been the dream of Founder Joseph Brodsky to create a brewing system to match the elevated taste experience produced by Ninety Plus. The Origami x Ninety Plus 10.1 Brewing Set is designed around a 10-gram dose of roasted and ground Ninety Plus coffee.

Producing coffees at this level requires unprecedented investments and innovation in Taste, Humanity, and Ecology at Ninety Plus Coffee Estates. This transformation of coffee farm modeling and practices is expensive but sustainable when prices paid to the producer are (dramatically) increased. Higher prices paid to the coffee producer, however, do not make special coffees like Ninety Plus inaccessible luxuries for the consumer. On the contrary, an analysis of the numbers shows just how accessible the most special coffees can be.

Doing the math, each Savour Cup uses 10 g of roasted coffee (100 Savour Cups per kg) while each Sharing Cup uses 2.5 g of roasted coffee (400 Sharing Cups per kg).

Put in other terms, a coffee valued at $10/kg represents only $0.10/Savour Cup or $0.025/Sharing Cup (Way too little, right? This is already ~5 times the coffee commodity price paid to the farmer).

Coffee valued at $100/kg represents only $1/Savour Cup or $0.25/Sharing Cup (accessible easily to most; enough to turn mono-crop coffee farms into recovering forests with well-paid staff).

Coffee at $1000/kg represents $10/Savour Cup or $2.50/Sharing Cup (accessible regularly to many for rare and deserving coffees).

Coffee at $10,000/kg represents $100/Savour Cup or $25/Sharing Cup (accessible on special occasions to some).

Coffee at $24,000/kg (world record highest rate the rarest tiny quantity of Ninety Plus coffee has sold for) represents $240/Savour Cup or $60/Sharing Cup (accessible on very special occasions to some).

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