As part of our first collaborative work with the Sensory Lab/St ALi family, we are pleased to announce that Matt Perger chose to offer a Ninety Plus Taste Profile, Juliette, as the first in his Barista Hustle Subscription project.
Apparently this first offering sold out in less than 18 hours, shipping to some 800 folks in 43 countries!
We don’t take the word “family” lightly and neither does the crew at St. ALi, early pioneers of specialty coffee in Melbourne, Australia. Founded in 2005, St. ALi is known globally for developing some of the earliest relationships with single-estate and single-origin coffees for their cafes, retailers and roastery. “Family” was what we felt when we first met Salvatore, Ross, Lucy, Matt and the rest of the Melbourne crew. We were quick to realize that both Ninety Plus and St. ALi resonate to a better coffee experience. We are excited to taste all the wondrous coffees Matt and the Barista Hustle Subscription will discover and share in the years to come. We invite you to do the same: https://baristahustle.com/coffee-subscription
Also published on Medium.